Tesco customers in Burnham-on-Sea are encouraged to donate long-life food items this week.

The donations will go to Trussell and FareShare charities as part of the 12th annual Tesco Winter Food Collection.

Both charities anticipate high demand for their services this winter.

Ken Murphy, Tesco Group CEO, said: "Our partners tell us they've seen even more families needing their help and they expect demand to increase this winter, so we're encouraging Burnham-on-Sea customers to donate whatever they can to our Winter Food Collection."

The pre-packed donation bags, costing between £2 and £3, are filled with healthy, long-life items.

They can be picked up in-store and paid for at the checkout.

Emma Revie, Trussell Chief Executive, said: "Food banks are a last resort for people who've been left facing hunger and hardship.

"They're a lifeline, offering a warm welcome and space to be heard."

Kris Gibbon-Walsh, FareShare Chief Executive, added: "The Tesco Winter Food Collection enables us to collect long-life, staple ingredients that complement the fresh surplus food we redistribute.

"If you're able to donate just one item at your local store, you'll be helping to provide a meal for someone in hardship this winter."

The collection runs from November 25 to 30.