POP into your local Morrisons on Good Friday and you could come away with a free hot cross bun.
The supermarket is giving away more than 10,000 of the Easter yummies in stores across Somerset and the rest of the country.
The buns will be made in-store from scratch by Morrisons expert bakers, so customers can enjoy them fresh from the oven.
Thousands are set to be handed out at random throughout the day on Friday (April 15) by Morrisons Bakers in 450 stores across the UK.
According to recent research conducted by Morrisons, 82 per cent of customers plan to buy hot cross buns this week, with 39 per cent saying they couldn’t imagine Easter without them.
A total of 87 per cent of those polled also said that receiving something free of charge would make a positive difference to their day, with 59 per cent saying they would be likely to pay forward this act of kindness to a friend or family member.
Jacob Cox, bakery manager at Morrisons, said: “Easter is a time to share and celebrate and we wanted to do something that would put a smile on customers’ faces.
"We know hot cross buns are a favourite at this time of year, which is why we’re giving away our traditional Market Street version for customers to enjoy on us.”
Morrisons bakers start their shifts at 5am and are set to bake over eight million hot cross buns in store over Easter.
The initiative will hope to inspire customers to pay forward acts of kindness throughout Easter so that everyone can experience some joy this period.
Morrisons has supermarkets in Somerset in Taunton, Wells, Bridgwater, Glastonbury, Wincanton, Minehead and Yeovil.
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